Rhinos in Pictures

Safari
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At Rhino Africa, we love rhinos so much that we named ourselves after them! As our real-life unicorns, we celebrate what makes them special by giving you a visual feast of rhinos in pictures. Keep scrolling and enjoy these chubby, prehistoric-looking creatures so dear to our hearts.

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Lone rhino standing in the tall savanna grass

We may be biased, but the rhino is probably our favourite member of the Big 5

The rhino is a member of the Big 5 in Africa and is known for their horns growing from their snouts. These horns are also why they’re named “rhinoceros”, which means “nose horn”.

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Black rhino sunset walk near Okaukuejo waterhole, Etosha National Park, Namibia

Black rhino at sunset near Okaukuejo waterhole, Etosha National Park in Namibia

Did you know that the black rhino is not actually black at all? They are also called hook-lipped rhinos since their snout is shaped to help them browse shrubs and trees.

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A cute rhino calf

A curious, cute rhino calf in the African bush

It’s a joy to see rhino calves in the wild. They can weigh anything between 35-65kg, so although they’re babies, they weigh as much as a full-grown human adult!

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David Ryan, CEO und Founder of Rhino Africa

David Ryan, CEO and Founder of Rhino Africa, has a passion for rhinos

At Rhino Africa, we’re besotted with rhinos. We make it our mission to protect this species for future generations, and by travelling with us, you also directly contribute to our conservation efforts!

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Endangered white rhino

We’ll continue to fight for a better future for our rhinos

It’s heartbreaking, but unfortunately, rhino numbers have declined over the years. Although they once peacefully roamed throughout Africa, today, very few rhinos survive outside of national parks and reserves where they can be protected from poaching and habitat loss.

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Conservation efforts of rhino dehorning

We don’t just preach, we get our hands dirty to save our wildlife

Trying to save a species is not an easy task, and it can’t be done alone. We work closely with our Impact Partner WildlifeACT to do our bit to try and protect various wildlife species, including the rhino, so that future generations can also admire them in all their glory. 

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Our wildlife sometimes need a helping human hand.

Our wildlife sometimes needs a helping human hand

We believe wildlife should mostly be left to their own devices. However, sometimes, when the balance is thrown off, we lend a helping hand to help them get back to their former glory.

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rhino mombo camp okavango delta botswana

Seeing rhinos in Botswana’s vast landscapes is a real treat

Imagine heading out on a game drive and, suddenly, you see this dinosaur-looking creature peering at you. Trust us, it’s an even more moving experience than you could imagine!

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Close-up of an African White Rhino calf

Close-up of a white rhino calf, Image Credit: Marlin Clark

How adorable is this white rhino calf? They might be called “white”, but as you can see here, they’re actually more grey in colour. Their snouts also look different from the black rhino’s, and they have a wide front lip, as they are grazers that feed only on grasses.

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The African Black Rhino

Just look at those ears!

Did you know that rhinos can’t see very well? But what they lack in sight, they more than make up for when it comes to their hearing. They can pick up on lower frequencies than human ears, and sounds can be twice as loud.

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White rhinos in Lake Nakuru National Park Kenya

White rhinos roaming freely in Lake Nakuru National Park in Kenya

Rhinos are generally a bit more like introverts, mostly living as solitary animals except when mating or raising their little ones. However, interestingly, the white rhino is more extroverted, often seen roaming in a crash of up to 15 rhinos.

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A Black Rhino in the Etosha National Park

A solitary black rhino in the Etosha National Park

Look at that impressive horn! Unfortunately, this horn is also threatening the rhino species’ survival. However, the reality is that the rhino horn is made of keratin, just like our nails. Therefore, it really has no medicinal value.

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The African White Rhino Crash together

Crash of white rhino looking like they’re posing for this picture

A group of rhinos is called a crash, which is also why we call our Rhino Africa team the “Rhino Crash”! Head on over here to see the faces behind the World’s Best Safari Company!

Come See Rhinos in Real Life

A picture might be worth a thousand words, but nothing comes close to seeing rhinos with your own two eyes! Let’s start planning your dream African safari, and we’ll make sure you get plenty of delightful rhino sightings!

Reach out to our Travel Experts, and let’s start tailoring your holiday today!

Rhino Africa’s Promenade Parade for World Rhino Day 2023

Cape Town,Rhino Africa,South Africa
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Rhinos – we’re obsessed with these real-life unicorns! In fact, we’ve cheekily dubbed ourselves the “Rhino Crash” here at Rhino Africa. However, as endangered African icons, they’re in need of a little human TLC. So, today, on World Rhino Day 2023, we’re spotlighting these incredible beings while supporting Wildlife ACT in its mission to save them. So, are you ready to join the parade? We sure are!

Black rhino in Namibia - celebrate World Rhino Day 2023 with us

We can’t imagine a world without our rhinos

“World Rhino Day is special for us as it’s a day dedicated to our namesake. The day ensures rhinos are kept top of mind, and awareness is being raised yearly as a result. They are thus continually protected for our future and valued as the incredibly unique species they are!” – Samantha Myburgh, Travel Expert

Championing Rhinos on World Rhino Day 2023

Let’s dish the deets on World Rhino Day 2023. This annual shindig goes down every September on the 22nd, honouring the planet’s five rhino species and rallying troops to save them from extinction. This noble cause was first cooked up by the genius minds at WWF South Africa in 2010.

Since then, the day has been a symbol of charging the cause forward, uniting rhino sanctuaries, eco-warrior NGOs, businesses with a heart, and concerned citizens to raise awareness and funding for these horned wonders.

Our World Rhino Day 2023 walk in Cape Town

Happy faces and smiles all around

“A rhino represents power, strength and endurance, many of the qualities we represent at Rhino Africa. This day is a reminder of their resilience in nature and gives us the opportunity to protect their survival, ensuring a future where rhinos continue to exist for all of us to appreciate and cherish.” – Simone Samuels, IT Lead Project Manager

Keep The Five Alive

So, let’s get down to the rhino species roll call. We’re talking about the black, white, greater one-horned, Sumatran, and Javan rhinos – the superstars of the rhino world. And our mantra for World Rhino Day 2023? It’s “KEEP THE FIVE ALIVE,” reminding us that only a handful of these beauties are left, and it’s our job to help them thrive!

Rhino Africa's World Rhino Day 2023 walk in Cape Town

Together we can make a difference

“World Rhino Day provides an opportunity for us all to celebrate the achievements and recognise the dedicated efforts of organisations worldwide, regardless of their size, in raising awareness about the vital need to safeguard our precious wildlife. This includes not only the protection of endangered species but also the proactive prevention of future entries onto the endangered species list.” – Landy Kent-Millar, Travel Expert

A Rhinopalooza on Sea Point Promenade

Now, when Rhino Africa steps up to the plate, we don’t just tiptoe; we bring the thunder! On World Rhino Day, we assembled at the bustling Sea Point Promenade in Cape Town, ready to impress.

Our Rhino Crash turned up in full force with extended families, friends, and, yes, even our four-legged pals. There were almost 80 of us championing the cause – and that’s not even counting our beloved fur babies!

Rhino Africa celebrates World Rhino Day 2023 with friends and family

Our Rhino Africa family

“World Rhino Day serves as a platform to raise awareness and educate not only our Rhino Crash but also our friends, families, and communities about the grave threats rhinos face in the wild. It’s an occasion for us to rally together, pool resources, and take action to safeguard these magnificent creatures.” – Dean Van Rooyen, HR Coordinator

Dressed to Impress – Rhino Style!

We live by a motto at Rhino Africa: “We show up like pink flamingos.” So, before we hit the streets, you know that we had to strut our stuff and make a statement. We whipped up some exclusive Rhino Africa World Rhino Day attire, and guess what? Every last dime from those shirts goes straight to Wildlife ACT to fuel their epic rhino-saving mission.

With our snazzy duds on, heads were turned, car horns hooted, people waved, and curious bystanders joined the jaunt. We were ready to get this show on the road!

Our World Rhino Day 2023 shirts

We like to dress for the occasion

“I’ve been fortunate enough to see some of the last remaining rhinos of the world in their natural habitat. I’ve seen them roaming the plains in Tanzania and munching leaves in Addo National Park. I’ve heard them drinking from a waterhole in the dead of night and listened to a crash snoring away in Kruger. On World Rhino Day, these memories flood my thoughts, and during those moments, my heartfelt wish is for the generations yet to come to share in these remarkable experiences.” – Gerhard Hefers, Travel Expert

Strutting Our Stuff in Support of Our Namesakes

Under the glorious spring sun and the fresh salty kiss of the ocean breeze, we huddled together to limber up before setting off on our World Rhino Day 2023 expedition. Among us, there were the seasoned sprinters and the leisurely strollers, all itching to get the show on the road! And with that, we were off!

As we paraded along the scenic seaside promenade, our Mother City didn’t disappoint – deciding to flaunt her dazzling beauty. The backdrop of crashing waves provided a soothing serenade to the lively chatter that filled the air. It was an impeccable day to pay homage to rhinos – our beloved real-life unicorns of the wild.

Our Rhino Africa Crash walking on the Sea Point Promenade on World Rhino Day 2023

Walking along the Sea Point Promenade

“I’ve always known that rhinos are unicorns in disguise, and I’m totally obsessed with them! That’s why, on World Rhino Day, I gladly take every step to keep their magic alive!” – Vicky Toms, Concierge Specialist

Ending on a Sweet Note

Our pals at Sotano, a popular restaurant in Mouille Point, opened their doors wide to welcome us for beverages and pastries after our procession. We gathered around, chatted about our morning escapade, and savoured delectable pastries and freshly brewed coffee. A big shout out to Sotano for their warm hospitality!

A crash of white rhinos - World Rhino Day 2023

A rhino crash sticks together

“World Rhino Day echoes the heartbeat of our planet’s biodiversity. It’s a day when we unite to declare that extinction is not an option and that the spirit of these magnificent creatures inspires us to stand as guardians of nature’s wonders.” – Yasmina Adams, Facilities Manager

Every Day is Rhino Day

Why restrict the rhino love to just one day? We’re firm believers that every day should be World Rhino Day! That’s why we’re always on the lookout for ways to support Wildlife ACT in their fearless quest to save the rhinos. You can dive deep into their extraordinary work right here.

World Rhino Day 2023: Rhino Africa staff wearing rhino costumes

We are Rhinos!

“World Rhino Day reminds us to cherish the present and act for a future where rhinos thrive. To bring awareness to these incredible creatures and how we as humans can make a difference in their lives to protect them for future generations to come.” – Janine Gous, Travel Expert

Want to Join in on the Rhino-Saving Action?

If you want to play an important part this World Rhino Day, you can make a donation below. All donations will go to Wildlife ACT to assist them in the valuable conservation work they do.

Account: RISE AFRICA FOUNDATION NPC

Bank: FNB

Branch Code: 201409

Account Number: 62743783541

Swift Code: FIRNZAJJ

Rhino at sunset

Let’s keep them alive!

“What World Rhino Day signifies to me is that it connects people around the globe, young and old, reminding us to protect and conserve these magnificent mammals. It’s an opportunity to educate people about the challenges they face and the importance of preserving their habitat and combating poaching. It’s a privilege to be part of a company that does just that.” – Barry Langenhoven, Sales Manager

Leave Your Mark in Africa

If you’re dreaming of an epic African safari, Rhino Africa is your go-to ticket. Not only will you embark on a life-changing journey, but you’ll also become a conservation hero, contributing to protecting Africa’s landscapes, wildlife, and incredible people. Reach out to our Travel Experts today, and let’s kickstart your African odyssey!

World Rhino Day 2019: Reflecting on our Impact

Doing Good
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World Rhino Day is understandably a big day for us. Not only does it epitomise our namesake, emblem and purpose, it also represents a much larger slice of Africa’s current sociopolitical climate. And as much as the Rhino speaks to our moniker, so does the symbolism of its survival.

“It is quite appropriate we are called Rhino Africa, because sustainability is linked to the rhino. If the rhino disappears, so do we. If conservation doesn’t succeed, nor do we.” – Rhino Africa Founder & CEO, David Ryan.

The state of the rhino

Rhinos graze in the bush

Two-thirds of the world’s five rhino species could be lost in our lifetime. Rampant poaching by organised criminal networks, habitat loss, and factors ranging from inbreeding to invasive species are driving Africa’s black and white rhino populations to the brink of extinction; their survival remains heavily dependant on vigilant protection, monitoring and management.

And while the world may pause every September 22nd to reflect on the rhino’s fight for survival, this special day provides us with the perfect opportunity to reiterate our daily commitment to the continued plight of the rhino, and all of Africa’s endangered creatures.

Leaving a legacy of conservation

Close-up of a rhino's eye taken for Wildlife ACT.

Rhino Africa is guided by a love and passion for this glorious continent. Our dedication to the betterment of Africa’s people, preservation of its wildlife and conservation of its landscapes is at the core of everything we do.

That’s why, since 2004, we’ve always partnered with grassroots projects and conservation initiatives to provide coaching, mentorship, financial support and infrastructural aid. Along the way, we’ve channelled passion, resources and funds to promote sustainable tourism. Ensuring that we leave behind a story to be proud of.

So much of our business is transformational. Affecting positive change is encompassed in our DNA. And in bringing thousands to Africa every year, we are able to educate, impact and uplift, all for the benefit of the wildlife we so desperately want to help survive and see thrive.

The last year’s impact by the numbers

Throughout 2018, in collaboration with our Impact Partner Wildlife ACT, we:

  • Dehorned 90 rhino
  • Notched 33 rhino
  • Fitted 245 rhino with tracking devices
  • Relocated 161 black rhinos to new homes

Rhinos continue to be poached at a greater rate than their population is growing. And our impact goals for the next two years include seeing a halt, and noticeable decline, in overall poaching numbers.

Read our 2019 Impact Reportrhino relaxing in mud

Just by travelling with us you’re already leaving your legacy on this glorious continent. Each time you answer that undeniable call, and journey through Africa with us, you play an integral role in our efforts to conserve her wildlife, uplift her communities and so much more.

To learn more about our impact, dedicated partners, clients and various contributions, have a look at our 2019 Impact Report.

One&Only Cape Town’s ‘Save The Rhino’ Campaign

Doing Good
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World Rhino Day is Coming

The One&Only Cape Town is a favourite of ours, with its swanky bars, restaurants, own private island in the city… and they also give back.

With World Rhino Day on 22 September this year, the One&Only has devoted the month of September to raising awareness of the need to save the critically endangered African Rhino. They have joined forces with Save the Rhino International and Wildlife ACT Fund and planned several rhino-centric activities.

Over the past five years, hundreds of rhinos have been illegally poached in South Africa, their horns destined for markets where it is wrongly believed that the ground powder has medicinal properties.

Find out how you can help below.


Wine & Dine For Rhinos

One&Only Save The Rhino Event

What: There will be a special three-course lunch and dinner menu at Reuben’s for September, at R230 per person, paired with Linton Park’s Rhino Wines. Guests staying at the Hotel during September will receive complimentary bottles of these Rhino Wines. A percentage of all sales of the wines will be directed to this incredibly worthy cause. A Save the Rhino cocktail “Rhinos Revenge” will also be on sale at the bar for guests and a giant red rhino sculpture will greet you in the entrance hall.

Where: Vista Bar & Lounge, One&Only Cape Town

When: September 2012

Frank at the One&Only in Cape Town

Walk The Talk

What: Presentation and talk with rhino expert Galeo Saintz, who will present On Foot through Rhino Heartland and Rhino Reality, a showcase of an adventure of four young conservationists walking through the extent of the heartland of black and white rhino in Zululand. A founder of the Rhino Reality Project initiated by the Wildlife ACT Fund, Galeo will share his experiences and shed more light on the reality of the world’s rhinos.

When: Saturday September 22 (World Rhino Day)

Cost: Tickets to the talk are R230 per person and include lunch at Reuben’s (the Save the Rhino set menu with wine pairings from Linton Park)

READ OUR BLOG: 24 Hrs Dining at The One&Only Hotel and Ladies Who Spa

WATCH OUR VIDEO: One&Only Cape Town

Other Ways To Contribute

  • Purchase a Save the Rhino bracelet/ necklace, on sale in One&Only’s boutique NEO. A percentage of proceeds goes toward this cause.
  • Wildlife photographer Shem Compion, owner of C4 Images and Safaris, is exhibiting photographs of rhinos and other wild animals in the African bushveld. All canvas prints will be on sale with a percentage of proceeds going towards Wildlife ACT Fund.

For more info/to book, call 021 431 4511 or email restaurant.reservations@oneandonlycapetown.com

World Rhino Day 2011 – United Against Poaching

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“Boom Boom Boom – let me hear you say Rhino. Rhino!”

A rhino is dying every 22 hours. The poaching has to stop now!

This was the message promoted by Rhino Africa and friends – including Getaway Magazine, Green Renaissance, Wildlife ACT, Aquila Game Reserve, the DA and Saving Rhinos – outside Parliament in Cape Town today to mark the second annual World Rhino Day. Several hundred people attended the event including representatives from the press and media.

The DA backs World Rhino Day

World Rhino Day March 2011

After an introduction from David Ryan, CEO of Rhino Africa, Gareth Morgan MP, read out a statement by Helen Zille, Premier of the Western Cape:

“This Thursday, the 22nd of September 2011, the Democratic Alliance joins the many concerned South African’s who have gathered at parliament to commemorate the second annual World Rhino Day. It is crucial that we come together as South Africans to stop rhino poaching. I would have loved to have been there in person, but let me take this opportunity to offer my full support to your efforts to stop the poaching of rhinos.

The fact is that there has been a huge surge in rhino poaching over the last two years. In South Africa, nearly 600 rhinos have been killed since the beginning of 2010. We have to stop the killing.

On behalf of the party I lead, and the government of the Western Cape, we commend the efforts of the thousands of South Africans from government, civil society and business who work so tirelessly to stop rhino poaching.

On Tuesday the Democratic Alliance raised a motion in parliament, in which we condemned the cowardly act of rhino poaching. We will continue to raise this issue at the highest levels to ensure it remains firmly at the forefront of the national agenda.

As we commemorate World Rhino Day, let us redouble our efforts to protect rhinos and indeed all of our natural heritage. We cannot afford any further delay. Thank you.”

Helen Zille

It was a successful march outside Parliament

Save the Rhino

View the News24 Video Here

As a member of the tourism industry Rhino Africa has a vested interest in sustainable tourism. Africa does not have the historic cities of Europe – we have magnificent landscapes and spectacular wildlife. It is critical that we protect our most precious resources for generations to come.

Already this year, 287 rhinos have been killed in South Africa, 16 of them the critically endangered black rhino. Most were killed in the Kruger National Park, a huge draw for wildlife loving tourists.

There is so much collective willpower but with so many initiatives out there, individuals do not know who or what to support. The Government needs to take the lead. Government needs to set out a clear, long term strategy and co-ordinate the private sector who have the resources and finances to put an end to poaching. The South African Government also needs to put more pressure on Asian Governments where the demand stems from.

Talks at the World Rhino Day gathering

Asian and African governments must work together to disrupt trade chains and to bring wildlife criminals to justice. Demand for rhino horn and elephant ivory is threatening to destroy a large part Africa’s natural heritage. We want to see illegal markets for these products in Asia shut down for good.

While government is spending money to combat poaching, the fact remains that poaching is on the increase. Urgent and co-ordinated action is required. Understandably, African governments often neglect wildlife conservation in favour of more pressing social and economic agendas, meaning that a private sector initiative is paramount if we wish to stave off the decimation of this unique species. But while individual efforts are hugely commendable the only way we are going to vanquish poaching is by working together.

World Rhino Day in red

Colourful World Rhino Day supporters

282 crosses

For World Rhino Day the Green Renaissance team together with a few passionate volunteers made and erected 282 wooden crosses at Sea Point in Cape Town to symbolize the Rhinos killed this year in South Africa. When you have to make this many crosses you realize just how many Rhinos have been killed. If you have time try go to Sea Point promenade and walk through the crosses to fully understand the plight of our Rhinos.

Photos By Green Renaissance

Green Renaissance

Green Renaissance

Thank you to all of those who turned up today and for all those who have shown their support in other ways. Thank you in particular to our valued clients without whose patronage none of the good work that we do would be possible. By booking with Rhino Africa you allow us to continue the critical conservation and community work that we undertake.

For more photos from the event, visit out Facebook Album, and for more about rhino poaching, click here.

The DA backs World Rhino Day

Doing Good
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22 September is World Rhino Day. Once again Rhino Africa will be leading a gathering outside Parliament in Cape Town between 11:30am and 1:30pm. Remember to wear red to show your support!

The purpose of the gathering is to raise awareness of the continuing scourge of rhino poaching that is threatening the extinction of the species. It is also intended to show support for South Africa’s rhino warriors – the men and women at the frontline who risk their lives daily against the sophisticated, ruthless and heavily-armed international criminal gangs who run the illegal rhino horn trade.

On Tuesday 20 September the Democratic Alliance, the governing party in the Western Cape province, had a motion unanimously passed at the National Assembly in support of World Rhino Day. The following motion was read out by DA MP Santosh Kalyan:

The DA moved without notice that the house:

1)      Notes that 22 September 2011 is World Rhino Day and that this is the second time this day has been commemorated;

2)      Further notes with shock and concern that approximately 300 rhinos have been killed by poachers to date in 2011;

3)      Condemns the cowardly acts of rhino poachers;

4)      Commends the work of all South Africans, both in civil society and in government, who are involved in efforts to protect our rhino population from poachers;

5)      Recognises that poaching is often conducted by well-armed international criminal syndicates, therefore making the work of the brave men and women who defend our rhino populations in the field even more commendable;

6)      Urges all South Africans who understand the plight of rhinos to share this information with people who are not yet aware of rhino poaching;

7)      Urges all South Africans to join the fight against rhino poaching and to report any suspicious activity to their local law enforcement and conservation authorities;

8)      Urges all South Africans to visit our game reserves, both public and private, to see these majestic animals in their own habitat.

Helen Zille has reiterated the DA’s support and confirmed that, “We will continue to raise this issue at the highest levels to ensure it remains firmly at the forefront of the national agenda.”  This goes to show the impact that an initiative such as World Rhino Day can have in making a real and tangible difference.

While government is spending money and launching initiatives to combat poaching, the fact remains that we are in the same position as we were last year. In fact poaching is on the rise.

More needs to be done and we are therefore encouraging greater Government and Private Sector co-operation to put an end to poaching. African governments often neglect wildlife conservation in favour of more pressing social and economic agendas, meaning that a private sector initiative is paramount if we wish to stave off the decimation of this unique species. But while individual efforts are hugely commendable the only way we are going to vanquish poaching is by working together.

Helen Zille

The bottom line

Government should facilitate a more coordinated anti-poaching campaign – from stemming supply and demand through to policing, prosecution and sentencing. Bringing in the army was a hugely positive step, but what next? Government needs to be more transparent and to communicate and set out its plans to tackle the problem more effectively, harnessing the finances and will power of the private sector which is obviously enormous. The private sector in turn needs to work together to optimise their resources with long term goals and strategies.

Government needs to take the lead to engage more with Asian governments and markets to tackle the demand at source as well as supporting existing initiatives on the ground in Africa.

Presently, Helen Zille, party leader, is on a business trip to Germany but has released a statement regarding World Rhino Day that will be read out at the World Rhino Day event outside Parliament on 22 September, in support of the event and World Rhino Day. This is the sort of high profile attention that has been lacking. Constructive and urgent action from Governments around the world is required.

rhinos in the wild

The Stats

Every 22 hours a rhino is poached.

Rhino horns are coveted in certain foreign countries because they are believed to have special healing properties. Rhino horn is actually made of compressed hair – similar to horse hooves. It has been scientifically proven that there are no health benefits in eating keratin. It’s no different to biting your nails.

The last few years have seen a surge in poaching. There are five species of Rhino in the world. Two in Africa and three in Asia. Two of the three Asian populations, the Sumatran and the Javan, are on the brink of extinction. There are no more than 27,000 rhinos left on Earth.

In the 1960s African black rhino numbered 100,000 but it waned to 2,400 in the early 1990s. Today there are about 4,800 black rhino in Africa, which is still low but heading in the right direction. The success has been the rebound of the white rhino. There were as few as 50 alive a century ago. Now, there are around 20,000. But the last few years have seen a huge increase in poaching. From 2000-2007, only about a dozen rhinos were poached each year in Southern Africa (where nearly 90% of all African rhino live).

Last year 333 were slaughtered. So far in 2011, more than 285 rhinos have been lost to poaching in South Africa alone (at least 170 of those in the Kruger National Park) – experts predict that more than 475 animals will be killed by the end of the year. This figure is not yet high enough to suppress the natural population growth, but is edging ever closer to the tipping point where the numbers killed will exceed the number born.

Government threats of a maximum R250 000 fine, or ten years imprisonment for rhino poaching, have not abated the slaughter.

The gruesome reality of rhino poaching

Combating poaching

In terms of how to combat poaching – this is a question for the conservation experts – we are not advocating any specific strategy. Opinions will differ, but what is crucial is that the leading minds work together and agree on a strategy.

In relation to the legalisation of the trade in rhino horn, it is certainly a debate that needs to be had. What matters is the survival of the species – we need to be open to ideas as to how best to achieve this.

According to Consultancy African Intelligence (CAI), the international trade in rhino horn was banned in 1976 and the Chinese government banned the trade in 1993. However, there is a loophole in South Africa’s Biodiversity Act, that states rhino horn may be traded as a trophy – if it is obtained with a legal permit. Government is currently debating whether to make all hunting of rhino illegal.

Poachers mostly belong to highly organised syndicates that are impossible to track down, and if one is brought to task then another one will simply take its place.

Legalisation and regulation will help stem demand by diminishing the rewards and will also raise money for conservation, but on the other hand, legalising the trade creates positive reinforcement and abets demand. The best way, therefore, to combat poaching is to get all interested parties working towards a clearly defined and holistic strategy –  from halting demand through to sentencing and population rehabilitation.  The price per kilogramme of freshly cut rhino horn is currently between US $25,000 and $40,000. With an increased rhino horn supply, the price would most likely drop, dampening the poaching incentive. In addition, legal trade would be easier to control than the illegal trade running rampant today. Funds derived from sales could be ploughed back into rhino conservation programmes.

Another solution currently being implemented across the country is that of organised de-horning, where reserves and sanctuaries safely remove the rhino horn while the animal is under sedation, thereby removing the poacher’s trophy and the incentive to poach. It’s a successful deterrent, but a sad concession to poaching which humbles this great member of the Big 5. Poisoning of the horn is another solution in practice.

Government could also initiate a compensation programme encouraging breeding programmes or make greater resources available for government-led breeding programmes. This is the sort of programme that needs to be recognised and encouraged. Re-energising the rhino population is a vital part of saving the species.

We do not want to bring guests to see the Big 4!

Rhino Africa is Africa’s leading online tour operator, bringing over 15,000 guests to Africa every year. For us, the most important thing is sustainable tourism. It’s not just about being green – it’s about ensuring a long term future for South African tourism. We have to realise that our primary tourist resources in Africa are wildlife and natural beauty. We do not have the historical and architectural attractions of Europe and so we need to protect those resources. Sustainable tourism requires complete buy-in from government and communities.

Challenge4aCause

Challenge4aCause

While we believe in supporting the initiatives of our partner companies, we have also started our own initiative called Challenge4aCause which aims to support the conservation of Africa’s endangered animal and plant species and will finance projects that seek to uplift poor communities.

We do this by running an Annual Challenge. This year our more intrepid members of the team cycled 330km across the Damaraland desert in Namibia to raise over R800,000 for the Save the Rhino Trust and other charities. The Save the Rhino Trust focuses on anti-poaching of the endangered desert-adapted, black rhino population of Namibia.

Ultimately though, the answer will be a focused, coordinated campaign involving government, NGOs and private enterprises.

Find out more on Rhino Africa’s Facebook Page and Challenge4aCause’s Facebook Page.

World Rhino Day 2011 – Thursday 22 September 2011

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Taking a stand!

After a hugely successful awareness raising campaign in 2010, we’re aiming even higher in 2011. With the momentum from the devastating recent events at Aquila Private Game Reserve, a Big 5 Game Reserve close to Cape Town, we are planning an enormous show of strength outside Parliament in Cape Town.

Everyone is feeling passionately about putting a stop to poaching. So whether you’re with Rhino Africa, Getaway Magazine, Wildlife ACT Fund, Africa@Heart, Saving Rhinos (Facebook: Saving Rhinos), Walking for Rhino Rights, Chishakwe Ranch, Aquila Private Game Reserve (Saving Private Rhino Initiative) or just a passionate individual, let’s get together, stand tall and speak with one voice.

Date: Thursday 22 September 2011
Time: 11:30 am – 1:30 pm (come down after the rugby and in your lunch break)
Where: Congregate by the Louis Botha Statue outside Parliament in Cape Town. We hold the necessary permissions from the City of Cape Town and the Magistrate Office.
What to wear: Red!
What to bring: Bring placards with an anti-rhino poaching message; water; sun cream and a hat. Bring good cheer, a loud voice and your vuvuzelas!
For event updates: follow Rhino Africa on Facebook.

Join our World Rhino Day event on Facebook and remember to invite your friends to gather with us outside Parliament! Help us spread the word.

If you have any suggestions for clever placards and slogans, then why don’t you share them on our Facebook wall. You can download printable versions of some of the existing posters on Facebook.

It’s important to note that this is not a ‘protest’ against Government, but an awareness raising campaign – encouraging greater Government and Private Sector co-operation to put an end to poaching. We will be encouraging Government to engage more with Asian governments and markets to tackle the demand at source as well as supporting their existing initiatives on the ground in Africa. Some great work in this regard is being done by SavingRhinos.Org, through their Rhino Horn is NOT Medicine campaign.

We need constructive, co-ordinated and urgent action from Governments around the world. The last few years has seen a startling increase in poaching. From 2000-2007, only about a dozen rhinos were poached each year in Southern Africa (where nearly 90% of all African rhino live). Last year 333 were slaughtered. So far in 2011, a total of 279 Rhinos have been poached, with 169 of them in the Kruger National Park. This figure is not yet high enough to suppress the natural population growth, but is edging ever closer to the tipping point where the numbers killed will exceed the number born.

There are five species of Rhino in the world. Two in Africa and three in Asia. Two of the three Asian populations, the Sumatran and the Javan, are on the brink of extinction. In the 1960s African black rhino numbered 100,000 but this waned to just 2,400 in the early 1990s. Today there are about 4,800 black rhino in Africa, which is still low but heading in the right direction. The encouraging thing has been the successful rebound of the white rhino. There were as few as 50 alive a century ago. Now, there are around 20,000 in Africa.

Watch the ETV interview with Rhino Africa during last year’s march:

And government’s role?

The private sector needs to work hand in hand with government, in order to take calculated and co-ordinated action against the pandemic. African governments often neglect wildlife conservation in favour of more pressing social and economic agendas, meaning that a private sector initiative is paramount if we wish to stave off the decimation of this unique species. But the bottom line is that government should lead this process and facilitate a more coordinated anti-poaching campaign – from stemming supply and demand through to policing, prosecution and sentencing.

Bringing in the army was a hugely positive step, but what next? Government needs to be more transparent and needs to communicate its plans to tackle the problem more effectively setting out some long term goals and milestones.

At Rhino Africa we specialise in tailor-making luxury safari holidays to Africa. Our wildlife and landscapes are our most precious resource and we certainly don’t want to be bringing guests to see the Big 4 in years to come. As part of our Corporate Social Responsibility programme, we started our own fund raising initiative called Challenge4aCause back in 2009. We raise money for the Save the Rhino Trust and other charities by running annual cycling events. This year we cycled through the Damaraland Desert in Namibia (home to the desert adapted black rhino) and also through the Mashatu Game Reserve in Botswana.

Watch the video of this year’s Challenge4aCause here:

So tell your friends, spread the word and let’s make as many of the news channels and radio stations as possible. The time for talking is over.

See you on Thursday 22 September!

[For the video and photos of the event, click here!]

Rhino Africa in the News

Doing Good,Garden Route,Kruger National Park,South Africa
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It’s been a busy few weeks at Rhino Africa HQ – David has been taking a well earned break hopping the Greek Islands and we’ve sent two groups up to the Kruger to research and review some of SA’s finest game lodges.

But while the commercial side of Rhino Africa has been doing its thing, we’ve been spreading the word about sustainable tourism and joining the fight against rhino poaching which has dramatically increased in 2010.

Ross Bowers took part in a debate with several high profile speakers about the future of tourism in South Africa in a post World Cup environment. His speech made it into the Tourism 2020 magazine supplement in the Business Day in two separate articles, both of which we have featured here for you to read. The articles make for some interesting reading about the ethical and business imperatives facing the tourism industry in South Africa:

World Cup Hangover or Success? – Business Day
Keep it Rolling – Business Day

The 22 September was declared World Rhino Day by the WWF – Rhino Africa tried to round up as much support as possible for this cause that is very close to our hearts. We took to the streets of Cape Town and led a demonstration outside Parliament which was well attended by a great bunch of concerned citizens. We made some excellent headlines which we hope will go some way to raising awareness about the plight of the rhino and help increase the momentum of the fight against the poachers. Here is the news insert which appeared on prime time e-news on Wednesday 22 September:

Not only were we on e-news, but we got some great coverage in the Cape Times and Die Burger newspapers as well making the news on KFM and Cape Talk:

Sound Clip from KFM and Cape Talk

Below is a selection of the articles in which we got a mention:

Article on Page 7 of the Cape Times

https://www.tourismupdate.co.za/NewsDetails.aspx?newsId=22551

https://www.supernews.co.za/general/education-best-weapon-to-end-rhino-poaching/

https://www.health24.com/medical/Condition_centres/777-792-1461-2504,58496.asp

https://www.tourismupdate.co.za/NewsDetails.aspx?newsId=22544#

https://www.travelwires.com/wp/2010/09/blow-your-horn-on-rhino-day-rhino-africa-safaris/

https://all4women.co.za/green/go-green-tips/rhino-day.html

https://www.getaway.co.za/article/good-news-rhino-poaching

https://blog.rhinoafrica.com/2010/09/22/rhino-africa-and-friends-make-a-stand-against-rhino-poaching/Rhino Poaching on E-News